The Essence of Beautiful Thinking
Featured posts
I still remember the day back in 2018 when I received an urgent call from a client whose website traffic had suddenly plummeted by 40%. After diving into their analytics, the culprit became clear: Google had just moved their site to mobile-first indexing, and their mobile experience was… well, let’s just say it was an … Read more
Are you looking for ways to crack the code of social media engagement? Trust me, I’ve been there. After spending over a decade analyzing platform algorithms and watching countless campaigns succeed or fail, I’ve learned that understanding social media algorithm engagement optimization strategies isn’t just helpful—it’s essential for survival in the digital landscape. The Algorithm … Read more
Last month, I found myself sitting across from a new client who had just spent $20,000 on an “SEO overhaul” that delivered precisely zero results. As she showed me the 45-page audit document filled with technical recommendations but virtually nothing about content or user experience, I couldn’t help but sigh. I’ve seen this movie before, … Read more
Who Am I to Talk About E-commerce SEO Architecture? I’ve spent the last 15 years knee-deep in e-commerce SEO trenches. Starting as a wide-eyed junior developer at a struggling online furniture retailer in 2010, I watched our organic traffic tank after a site migration gone horribly wrong. That painful experience taught me more than any … Read more
Last month, I found myself in a heated debate with a client who insisted we should pour their entire Q3 budget into TikTok Shop because “that’s where all the conversions are happening.” I took a deep breath and fought the urge to bang my head against the conference room table. After 15 years in this … Read more