The Essence of Beautiful Thinking
I still remember the moment I realized I’d been doing keyword research all wrong. It was 2018, and I was sitting across from the CEO of a mid-sized e-commerce client, attempting to explain why their organic traffic had doubled but sales had barely budged. Talk about an uncomfortable conversation. “So we’re getting all these new … Read more
Last summer, I was sitting across from the CMO of a Fortune 500 company who had just hired us after firing their previous SEO agency. “I don’t understand,” she said, clearly frustrated. “We’ve spent $200,000 on SEO this year, and our organic traffic is down 38%.” I nodded, because I’d seen this exact scenario play … Read more
Hey there! I’m Sarah Thompson, and I’ve spent the last 15 years in the trenches of marketing analytics. I started my career at a scrappy digital agency where we were expected to “figure it out” with minimal guidance, moved to leading analytics at Procter & Gamble for their personal care division, and now I run … Read more
I’ll never forget sitting in that boardroom back in 2017, nodding confidently as the client rattled off terms like “CTR,” “CPA,” and “retargeting pixels.” Inside, I was desperately trying to remember which acronym meant what. The moment of truth came when they asked for my thoughts on their “meta strategy” and I launched into a … Read more
I still remember the moment in 2016 when my first major client asked me to “just handle their digital marketing.” I smiled confidently on the video call while frantically Googling “digital marketing basics” the second they looked away. Trust me, I learned the hard way that “just handling digital marketing” is like saying “just build … Read more
There’s nothing quite like the feeling of watching a client’s website climb from page 5 to the top three results on Google. After 11 years helping businesses large and small boost their visibility online, I’ve learned that search engine optimization isn’t just about following a rulebook—it’s about understanding the psychology behind searches and creating genuine … Read more
Last month, I found myself in a heated debate with a client who insisted we should pour their entire Q3 budget into TikTok Shop because “that’s where all the conversions are happening.” I took a deep breath and fought the urge to bang my head against the conference room table. After 15 years in this … Read more